Herman Miller Case Study

I was blown away. I think it went amazingly well.

Jennifer Kramer

Jennifer Kramer

Client Engagement Manager, Herman Miller

Key Results

200

guests

100%

carbon neutral

The Challenge

Herman Miller Team GIF

Herman Miller is a pioneer in the furniture industry and for over 100 years they have introduced new ways of living and working, with a human-centred, problem-solving approach. They have grown to be a globally recognized leader in design-forward residential furniture, office furniture systems, accessories and institutional seating. Today, Herman Miller can be found in 40 countries across North America, Asia Pacific, Europe, the Middle East and Latin America.

For the first time, the Herman Miller LGBTQ+ Equity Team was to curate a virtual global Pride event. In previous years, their Pride events were localized, and so this also marks their first global and unified event, enabled by the digital space.

Herman Miller’s Virtual Pride 2021 was to include a mix of live and pre-recorded content, with special musical performances from around the world, interviews with special guests, as well as a silent auction to raise funds for a number of worthy organisations.

Happily’s Broadcast Team was engaged to help create and stream a run of show that blended pre-recorded and live in Zoom, as well as to support the Herman Miller LGBTQ+ Equity Team with recording and editing interviews.

Beautiful Celebration! Thank you to everyone who took the time to make this happen! We appreciate you all!

Brynne Johnson

Brynne Johnson

Product Application Specialist, NYC, Herman Miller

The Solution

Ben Watson Herman Miller GIF

The role of Happily within a production is always scaled to the needs and requirements of the client. For this event we were initially tagged-teamed into the planning committee to provide guidance within the Herman Miller team in the pre-production stage, and the streaming of the broadcast.

A Happily Producer liaised directly with the Herman Miller team, building a run of show with them, bringing ongoing expert advice, structure and strategy for the Herman Miller planning committee in the development stages of the event.

A Happily Streaming Engineer managed all aspects of the technical side for the broadcast, on the day of the event and in the tech rehearsals leading up. The Streaming Engineer closely followed the run of show, to ensure that all items were integrated into the broadcast at the established time and in the correct manner.

Herman Miller’s Virtual Pride 2021 had a large quantity of user generated content and pre-recorded interviews that were to be played during the event. User generated content, in this case, means a lot of videos were sent in from Herman Miller staff and representatives with well wishes and love from around the world, and all these little vidoes needed to be edited into various larger videos for the event. Initially the Herman Miller team was to handle the editing of both these user generated content and the pre-recorded interviews. However, to relieve the stress of that growing workload, a Happily Video Editor was brought in to provide some relief. Our on-demand approach means that at any stage, we can introduce a Happily Specialist to supplement the production. The Happily Video Editor took on the recording and editing of the various pre-recorded interviews, taking that off the plate of the Herman Miller team.

AMAZING!!!!! IS THIS INCLUSIVE OR WHAT?

on Telly Leung’s performance

Diana Laura Ortiz Olvera

Diana Laura Ortiz Olvera

Manager, Branding & Communications, Mexico City, Herman Miller

The Results

The Vixen GIF

Herman Miller’s Virtual Pride 2021 was colored with so much love, pride and celebration!

It was hosted by Debbie Millman, a renowned designer and podcaster, and showcased LGBTQ+ performers from around the world including Broadway stars, The Fund for College Auditions Scholars, The Vixen, and Soprano Singer Morganna Love.

The event’s program was curated with design-lovers in mind. There were interviews between Debbie Millman and Herman Miller’s CCO Ben Watson, and celebrated graphic designer Steve Frykholm. As well as between Morganna Love, and Latin American Herman Miller representatives conducted in their native Spanish with English subtitles.

The performances were a mix of languages and styles, to represent the range of cultures and countries that represent the scope of Herman Miller across the world. Each was a shining star throughout the event and they were a highlight amongst attendees.

The audience also loved seeing themselves and the global team in the final cuts of the user generated content, bringing a sense of togetherness, inspiration and company pride. All attendees were also given fun and chic virtual backgrounds to choose from, designed by Herman Miller graphic designer, Jenna Simmons, creating a visually unified audience.

Some more highlights:

  • It was produced in just 3 months, vs the usual 5 months for previous on-site events
  • There were 200 guests from around the globe
  • Approx. $6,500 funds were raised for charity
  • The event was 100% carbon neutral! At Happily we estimate that ~ 39kg of CO2 was reduced by going virtual, and about ~19kg of CO2 was emitted during the course of the event. We planted 10 trees in our Happily Forest to offset those emissions.
  • Morganna Love, a Mexican, transgender woman’s performance of ‘Besame Mucho’ was stunning!
  • The Vixen’s opening monologue was gorgeous and motivating before her equally energizing performances
  • The medley from an assortment of musical theatre college students and Broadway performers in support of The Fund for College Auditions, including a beautiful chorus of ‘Seasons of Love’ from the musical Rent

Pride planning committee: TOP NOTCH! Well done! I never enjoy recorded events… until NOW! PERFECT

Courtney Simmons

Courtney Simmons

Manager, Diversity, Equity & Inclusion, Grand Rapids Metropolitan Area, Herman Miller