Airbnb Open LA

Airbnb Open took over 4 entire city blocks of Los Angeles for an entire week to welcome 16,000 superhosts from around the world and debut Airbnb Experiences.

Activations included:

  • Live concert with Lady Gaga and Maroon 5.
  • Awards ceremony hosted by James Corden.
  • Talks with influencers like Ashton Kutcher and Gwyneth Paltrow.
  • Interactive installations with sponsors like Amex.
  • Workshops led by Airbnb employees.
  • 700 dinner parties at over 60 restaurants around LA.

Airbnb Open LA

Ryan Seacrest's Civic Entertainment Group executive produced and creative directed the festival. Just six weeks before launch, Civic tapped Happily in to take their plans cross the finish line with custom web app development and flawless ground operations.

Services provided:

  • Custom web application to manage the real-time assignment and tracking of 16,000 guests across 700 dinner parties.
  • Custom web application to manage the travel itinerary and schedule of events of thousands of Airbnb employees.
  • Oversee the Airbnb teams' command center and ensure.
  • Curation support and talent management to wrangle A-list speakers, ensuring they have a confident and enjoyable experience.
  • Write 100+ page handbook to train and manage the onsite concierge experience.
  • Setup and management of third party app to facilitate onsite check-in for awards ceremony.
  • Facilitate permitting and serve as tier 1 sponsor activation manager during the Lady Gaga concert.
  • Venue logistics to ensure plans for the experiential design, access, and guest security.

Airbnb Open LA

Airbnb Open won several awards, including Best Campaign of the Year.

Happily came out victorious in every area that it touched, bringing a polished and calm experience to the most hot-button touch points of the production.

  • Onsite signup for last-minute dinner party reservations were effortlessly handled in minutes with just a handful of staff due to the solid structure of our app build.
  • The employee event app was praised internally as "better than the third party app for guests".
  • Speakers had an amazing time, amplifying their backstage experience on social media.

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