YouTube Black Summit

We worked around the clock to help YouTube assemble their first ever Black Creators Summit with the top 100 black creators and the most influential entertainment and business moguls.

In less than 30 days, Happily organized white glove travel service, worked side-by-side with the YouTube team to create an experiential two-day retreat, oversaw the branding and space design led by MKG, and managed the effort to amplify the voices of the black community.

An incredible effort from all sides resulted in a phenomenal experience for everyone that came, including:

  • Activist leader of the Black Lives Matter movement, DeRay Mckesson.
  • Journalists from The Young Turks and Buzzfeed.
  • Entrepreneurs Russell Simmons and Troy Carter.
  • Actress Wanda Sykes.
  • YouTube CEO Susan Wojcicki and YouTube product leaders.

YouTube Black Summit

Activations included:

  • Door to door white glove travel service for 100 black creators around the world.
  • Hotel takeover with custom welcome desk.
  • Two days of talks.
  • Welcome pool party.
  • Experiential design.
  • Closing dance party with DJ D-Nice.

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