Celebrating Black Excellence with TikTok and BMF

In honor of Black History Month, TikTok held their first-ever Black Creators’ Summit last week in Los Angeles, at the Line Hotel.

The event was produced by BMF Media, who tapped Happily to build out a customized, VIP travel and registration management system for the attendees to use. We had 3 weeks for this project, from beginning to end - and with so many variables to manage, it was quite an exciting challenge!

Here’s a recap of the TikTok travel experience from the creators’ point of view:

And here’s how Team Happily pulled this off:

On the first day, the Enterprise customer success team at Happily sat down with BMF for about an hour to organize their ideas into a sitemap that could be shared with available technical freelancers on our platform to assess the feasibility.

Our specialists figured it would take 100 hours and 5-7 days to launch an initial working prototype.

Happily’s website development specialists built a registration website from scratch within a week, carefully designing it to fit within the pre-existing creative for the event and complex requirements of a highly customized registration experience. They programmed the back-end database to collect and organize each attendee’s general registration information, personal travel needs, and special details for a digital yearbook for the event.

Learning Page

The following week, we launched the site and our travel concierge team of rockstars Linette, Tamara and Da’Vida began collecting all the data necessary to begin booking air, ground, and hotel rooms for each attendee. One unique aspect of this process was that several TikTok creators coming to the summit were under the age of 18, so our team had to provide consideration for this by carefully designing systems of safety and compliance for creators requiring guardian supervision.


In the third week, our team finalized all the travel bookings and sent custom itineraries to the 150 registered creators, with whom we communicated via both email and text messages. Being able to communicate in such a modern way was extremely helpful given the young, tech-savvy, and mobile-reliant demographic of the creators using our interface!

Of course, things will always go wrong but Happily’s travel team was ready to save the day onsite and around the clock…

<a href="https://www.tiktok.com/@asha/video/6796020539686243590?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796020539686243590" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@asha/video/6796020539686243590?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796020539686243590</a>

The event was a huge success. Held over 3 days, the summit celebrated TikTok’s most creative and effective Black Creators, and offered them opportunities to meet not just each other, but also included educational break-out sessions with inspiring leaders. The creators enjoyed surprise appearances by Tyra Banks, Doja Cat, Terry Crews, Nick Cannon, Tracee Ellis Ross, and more.

<a href="https://www.tiktok.com/@auntieloren/video/6795739841825885446?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795739841825885446" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@auntieloren/video/6795739841825885446?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795739841825885446</a>

<a href="https://www.tiktok.com/@kidscole/video/6796370424600087814?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796370424600087814" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@kidscole/video/6796370424600087814?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796370424600087814</a>

Sponsors of the event included Beats by Dre, Fenty Beauty, Puma, and Lyft, and the unboxing videos were LIT.

<a href="https://www.tiktok.com/@kidrl/video/6795948721658973446?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795948721658973446" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@kidrl/video/6795948721658973446?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795948721658973446</a>

<a href="https://www.tiktok.com/@mandapandie/video/6796314027480976646?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796314027480976646" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@mandapandie/video/6796314027480976646?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6796314027480976646</a>

But in the end, it’s the friendships and the power of the facts spread about Black Excellence on TikTok that made this event truly special.

<a href="https://www.tiktok.com/@docjp3/video/6795701197664783622?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795701197664783622" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@docjp3/video/6795701197664783622?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795701197664783622</a>

<a href="https://www.tiktok.com/@yeahitstyg/video/6795694099467980038?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795694099467980038" class="embedly-card" data-card-width="100%" data-card-controls="0">Embedded content: https://www.tiktok.com/@yeahitstyg/video/6795694099467980038?referer_url=https%3A%2F%2Fwww.happily.io%2F&referer_video_id=6795694099467980038</a>

We are beyond proud to have been part of this event and to have been able to offer this amazing service to BMF. We brought together the best of human talent and smart software solutions to deliver a custom website and full-service concierge experience for some of the most creative and interesting people in social media today.

See more about the event on TikTok following #makeblackhistory.

This was the third time a major brand has requested a specialized travel team from Happily, and we are always happy to help. We will continue exploring new, more innovative ways to offer VIP travel and production services in the future. If you have an interesting challenge ahead with planning your travel and registration experience, please reach out to us!