Freelancers

Client Testimonial with Splash

Hear what Camille White-Stern of Splashthat.com has to say about working with our virtual events team at Happily.

Here is a quick video from Camille about her experience;

Camille White-Stern continues with some questions from our Founder and CEO, Sarah Shewey.

Sarah: Camille, can you introduce yourself, where you work, your role, and what kind of events you are organizing right now?

Camille: Sure! Hi, my name is Camille White-Stern, I am the Executive Coordinator at Splash which is an event marketing software company. My role is unique. I am sort of like the right hand to the CEO, so I work very closely with him and the rest of our executive team, and I also plan a ton of events. I plan events for our team - their internal events like our all-hands, cultural events, our annual offsite holiday events; and then I also get to work closely with our marketing team and produce events for our customers. I work with sales sometimes to produce events for prospects that we’re targeting. And a lot of the events that I’ve been planning recently are workshops, they’re webinars, and sometimes it’s just a party, just to party, kind of virtual events. So kind of all over the map. But the goal of these events is really just to create human connection, especially in this time. We are all working from home in quarantine, so it's been really interesting to navigate the virtual event landscape during this time.

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Sarah: And can you tell us a little bit about… when do you use Happily to help you with your event?

Camille: So, I have learned that I just need to reach out to Happily as soon as I know what the next date is for my virtual event. I am reaching out to Happily and I am securing them as my tech support. The reason that I love working with Happily, and using them as tech support on my virtual events, is that it really just gives me one (or sometimes more than one) less thing to worry about. As an event planner we all know it can get crazy, and navigating virtual events is something new for me. So, to be able to have Happily on these events with me, and providing just invaluable tech support really takes a lot of the stress and anxiety out of planning and execution of events for me.

Sarah: Awesome! Can you tell us a little bit more about… what are the things like Joy does for you that is a really big help? Just describe a little bit more in detail what you’re delegating.

Camille: So, Joy is amazing. Joy is on the Happily team. Working with Joy, she basically works with me as a sort of like a technical event producer. So she’s, right off the bat, asking important questions and helping me figure out... ok, you know I’m obviously gonna tell her what the format of the event is going to be - but she will then walk through and make sure she has a clear understanding of the run of show for me.

If we have to figure out any cues for breakouts, or for launching poll questions in Zoom, (we use Zoom a lot at Splash for our virtual events but there’s a ton of other great tools out there). And Joy is... she knows so much more about Zoom and how to produce a successful event on Zoom, that it just takes a lot of time out of the planning process for me. If I have a question, I can just slack Joy and say “Hey Joy! Is it possible for us to open up 30 breakout rooms in a second breakout, but only 5 breakout rooms in the first breakout?”. So, whenever I have a technical question I can go to Joy or the Happily team.

And in terms of executing the event - once Joy has gotten this very clear rundown of the event not only for the content side but the technical side - then during the event, she is in constant communication with me. If things need to change on the fly, she’s just adapting and adjusting immediately, which, you know, happens a lot in events.

Before the event, she’ll send me a recap... We do a tech check - a rehearsal - to make sure everything is working, we test all the settings. She’ll send me a recap - very detailed, so that I can review it and confirm, or I have the opportunity to say “actually we’re gonna change this thing in the run of show.”

And then after the event, she always offers the opportunity for me to get my feedback: what went well, what could be better for next time, we can do a debrief if there’s any major issues that we really need to investigate. Even if I don’t ask, Joy is going to follow up and say “Hey, I realized why we had some difficulties with breakouts in the last event. It's because these people joined the Zoom, and they left the Zoom, so they didn't have an assignment to a room.” So just having that extra level of insight and support, and just the detail-oriented work that Joy does is… it’s just unmatched. I honestly don’t want to do virtual events without Happily!

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Sarah: We love you! For our last question: what kind of events or what kind of customers, or maybe both, do you think should consider using Happily?

Camille: Seriously everyone. If it’s a meeting, you might not need tech support. But if you are planning a virtual event - even if it’s on the smaller side and you only have, you know, 15 to 20 people - it’s just really nice to have Happily’s support on a call, because like I said, you can focus on the content and engaging with the attendees, while Joy (or someone else from the Happily team) is focusing on making sure your event is still running smoothly. And like I said, if anything pops up, I can slack Joy on the side and ask her to look into something for me, or if she notices an issue she’ll reach out to me and bring it to my attention.

I really think no matter the size of your virtual event, no matter the size of your company or your team, you want to have tech support, and I think Happily just provides the best support out there.

And, I also can’t stress enough: running a virtual event is so different than an in-person event. In the past, I was able to execute events sometimes entirely on my own, with no support - but it would really be impossible for me to execute a virtual event on my own, without support. I can’t play host and - let’s say we have the waiting room enabled - I can’t admit attendees, and be present to welcome guests and make sure I’m checking them in on my Splash app, and things like that. So you know like I said, regardless of the size of the event, I really think you need to have one dedicated tech person - and Happily provides that. So why would I go anywhere else?

Sarah: Awesome! That would be it, unless there’s anything else that you feel like you wanted to mention?

Camille: I mean, you tell me what you want me to say and I’ll say it. I will literally sing your praises from the mountain tops!

Sarah: That’s it. I think that’s great. We love you. Thank you so much. Thank you so so much for using us. We just love helping you and your community honestly, and, like, Joy is in the video but she’s like, “Camille is so great!” So, truly, we love working with you. So thank you!

Camille: The feeling is mutual and hopefully this is a long long partnership.

Sarah: Yeah I know, looking forward to it. So thanks again, Camille.

Camille: You’re welcome.

July 5, 2020

How To Pivot Your Conference Into A Media Company: Learnit Case Study

Savvy independent conference producers with postponed in-person gatherings until 2021 are now modernizing their websites to offer on-demand content with the help of Happily’s network of virtual event specialists.

By offering on-demand video content, organizers can experiment with new revenue models including advertising, sponsored virtual events, and subscription video on demand. Read on to learn how Learnit, a global education conference based in the UK, quickly launched an MVP of their new custom web platform in less than a month with the help of Happily’s digital community strategists and web developers.

Before Happily On Wordpress

Learnit after

After Happily With custom code

Learnit After

Step One

Custom or out of the box?

The first step is to decide whether or not a custom web platform is right for you. If you are planning to regularly host a variety of content on multiple platforms, then a custom website may be the right fit.

Learnit, for example, wanted their users’ data to be seamlessly transferred between their on-demand content platform to an external platform called Jublia, which specializes in scheduled networking meetings. Happily and Jublia’s web developers worked together to leverage Jublia’s matchmaking and scheduling API with Learnit’s expanded profile data.

In the end, owning your data allows you to create a single sign-on experience that reduces the friction for your user to convert into an action that takes place on other websites.

Step Two

Assemble your team

After committing to the process of re-building your site, it’s now time to assemble a team who can help you strategize around the new business opportunities, design the new version of the site, and put it to code.

For Learnit, we decided to go with an executive-level backend web developer and project manager with a senior level front end designer. While hourly rates may be higher on the executive levels, the time saved in reduced errors can be invaluable for projects with a tight turn-around time.

In the future, we can always save money later by reducing down to a lower level developer once the site is launched. Spending a little more upfront for expertise in the architecture stage though, can truly by invaluable.

Learnit Step Three

Step Three

Build user personas and workflows

Now it’s time to begin to create user personas. This exercise greatly helps the entire team to built empathy for your users and get clarity on the experience design. It will also shine a light on assumptions about your user’s motivations and needs that should be tested before writing code.

In Learnit’s case, we spent two hours getting to understand the organization’s mission, objectives, and core revenue-generating products as well as mapping out the workflow for their two main user personas. This exercise helped us all to determine priorities for building the site and communicating the nuanced interactions that create a Learnit brand experience.

User personas and workflows are critical steps to the start of any new product feature and most definitely for the launch of a new website with your team!

Learnit Step Four

Step Four

Create a sitemap

With a greater understanding for the desired user workflow, we can then layout a visual representation of how the pages on the website will come interact with each other. Like user personas, the sitemap is an essential part of helping everyone on the team know exactly what they’re building.

Moving too fast can get you into trouble sometimes. With a deadline of 10 business days to launch a fully rebuilt website, we made a sitemap only once at the proposal / scoping phase of the project and didn’t get a chance to update it during the sprint.

Lesson learned: a sitemap is truly a living document and, no matter what the time pressures may be, the small time it takes to maintain clean documentation as you go can save hours in confusion.

Learnit Step Five

Step Five

Wireframe and code

Now, the fun part. Design and code! A wireframe is a document that shows where visual elements will go and code is a language by which you can tell the computer how you want it to function.

For the Learnit project timeline, we went straight to high fidelity wireframes presented through Invision so their team could give feedback on their own time. We worked through two different time zones (UK & LA/West Coast), so the ability to communicate asynchronously on designs this way was crucial.

Regular check-ins and good project management software are critical to rapidly iterating on websites during sprint.

Lastly

QA, QA, and release

With everything ready to go, it’s time to test and test again. And again if you need. Oftentimes we will spend more time in QA than we will in actually creating the website. Seeing your vision come to life can often visualize gaps in thinking from all members of the team.

For the Learnit project, we barely had enough time to test properly enough before their desired deadline of Friday morning so we delayed the re-launch announcement to Sunday.

The process often takes longer than you think, so make sure to pad the time and stay close to the updates to help steer the ship!

Interested in having Happily help you level up? Schedule A Call

July 5, 2020

Virtual Wine Tasting on Zoom with AppsFlyer

Every Tuesday at 10am PST on Instagram Live, our founder has coffee via @teamhappily with folks in our network about what they learned from a project they recently worked on.

Today, Cynthia shared about her experience working as a backstage manager of a virtual wine tasting experience in Zoom.

Pre-event prep;

  • AppsFlyer sent wine and a recipe card for guests to have the same experience
  • Happily worked with AppsFlyer IT, marketing, and speakers in tech rehearsals
  • Happily sent audio-video kits to improve the sound and video quality of AppsFlyer team

The program;

  • Opening remarks from executives
  • Wine tasting experience led by a sommelier
  • Hang out, unscripted time

Steal these ideas;

  • Mail a personalized bottle of wine to VIPs and then have the sommelier talk about the wine straight from the barrel room
  • Put a welcome slide up that shows an agenda and housekeeping notes
  • Let the dogs out when you’re ready to make your networking playful!

Some #ProTips on virtual event management;

  • Rehearse your cues in real time, don’t rush through those. Transitions might not be as fast or slow as you think they will be, and every second counts in cyberspace!
  • Can’t talk a speaker or client through a setting? Use the remote control feature to take over

May 5, 2020

How to Hire a Customer Service Associate Fast

This year, Reforge teamed up with Happily to source a customer service and online support specialist during the registration and preparation process for their upcoming Spring Growth workshop series.

However, when it became clear to both parties that the person they hired wasn’t quite the perfect fit for the role, they needed to find a suitable replacement quickly.

Hire customer service specialist

The Happily team sprang into action to help, giving them free Enterprise-level service.

We posted online to a system-filtered list of 811 specialists and had over 250 people respond almost immediately that they were available and interested in the role.

We narrowed down that pool of applicants and conducted a pre-screening and group interview with 12 people to identify a shortlist of talent who were the most qualified and up to the challenge of the role. We presented our shortlist to Reforge, and after conducting a final round of interviews, they ended up hiring not just 1, but 2 people from Happily. Within a matter of hours, Reforge had replaced their staff, confident that they were in the very best hands possible.

Rachael Soares

We spoke with Rachael Soares, one of the Happily specialists hired by Reforge, who shared:

The group interview process was interesting, I’ve never done one like that before. This is my first gig through Happily, and I’m really excited about it. The opportunity is great, and so far, I’m really enjoying my time with Reforge and grateful to Happily for facilitating that connection.”

Of course, we always hope for a great experience right out of the gate, but solving unforeseen problems like this, and ensuring our client’s satisfaction and success, is one of the hallmarks of Happily’s own customer service experience. We are so proud to offer this level of access and service in a pinch!

February 17, 2020

Client Testimonial with River LA

Jason Foster, the Director of Strategic Partnerships for a non-profit organization called River LA, had a big art exhibit with two guest artists to showcase at a 5,000 person event.

The day before the event, he got the most important call of his life that his wife was in labor. He immediately looked to Happily for a solution to have someone jump in and take over the River LA Art Exhibit.

Within hours, he was able to use the Happily platform to identify the right event specialist for the gig, make the payment for the hire and have her jump on that same day to take over the execution.

We are proud to be able to provide a platform that is designed to help clients like Jason and River LA, who are looking for on-demand solutions for quick turnaround projects. We look forward to continuing our work with River LA in the future and be there for our clients for whatever life throws at them!

December 10, 2019

LUMA's Digital Marketing Summit 2019 Highlights

The Digital Marketing Summit by Luma Partners is an exclusive experience for CEOs and Executives to connect and cultivate conversations for the future of digital marketing.

Team Happily worked with Luma Partners in the past and was brought back to work on their 5th Annual Summit that hosted 300 MarTech leaders in the Silicon Valley. We were excited to help manage the stage for an impressive guest speaker line-up that had industry leaders from major companies like Oracle, LinkedIn, and Quantcast, discuss exclusive digital marketing insight.

It was a special moment to be able to interact with the attendees and watch them get excited about the forward-thinking discussions they just had in their breakout sessions. Watch more of their sessions on demand and get a sense of what type of projects Happily gets to be a part of and join the fun!

December 10, 2019

Plenty Pop Ups

Plenty is a phenomenal company with the vision to make produce universally accessible, and they’re doing this through vertical indoor farms.

Happily has been helping them pop up every week in San Francisco and Seattle, giving the neighbors of their farms the first tastes of Plenty’s greens. (We’re obsessed with their arugula!)

We had a fantastic response, providing more than 10,000 samples (50%+ of attendees) and capturing valuable feedback for the marketing team.

Photos from the gallery here, taken by our friend Marla Aufmuth, are from our pop up at the Renegade Craft Fair.

Plenty Pop Up Marla Aufmuth Renegade Craft Fair

Plenty Pop Up Marla Aufmuth Renegade Craft Fair

Plenty Pop Up Marla Aufmuth Renegade Craft Fair

Plenty Pop Up Marla Aufmuth Renegade Craft Fair

Plenty Pop Up Marla Aufmuth Renegade Craft Fair

November 15, 2018

Eric & Lauren's Big Day

Happily coordinated a beautiful wedding held on a family ranch near Ojai, CA for our dear friends Eric Jones of Jones Woodcraft and Lauren Johanson Jones of Chivas Skin Care.

The venue was completely built from the ground up, never used before, and in the middle of a canyon with the ceremony underneath a giant tree where Lauren would dream of love as a little girl.

Activations included:

  • Live band and dance floor
  • A baby goat as an usher
  • Mechanical bull
  • Video booth in a teepee
  • Farm-to-table fully locally catered meal
  • Chivas Skin Care gift sets for guests

Eric & Lauren's Big DayEricandLaurencaliforniaranchweddingweb-258 Eric & Lauren's Big Day Eric & Lauren's Big Day Eric & Lauren's Big Day EricandLaurencaliforniaranchweddingweb-431 Eric & Lauren's Big Day Eric & Lauren's Big Day Eric & Lauren's Big Day Eric & Lauren's Big Day Eric & Lauren's Big Day

December 31, 2016

Airbnb Open LA

Airbnb Open took over 4 entire city blocks of Los Angeles for an entire week to welcome 16,000 superhosts from around the world and debut Airbnb Experiences.

Activations included:

  • Live concert with Lady Gaga and Maroon 5.
  • Awards ceremony hosted by James Corden.
  • Talks with influencers like Ashton Kutcher and Gwyneth Paltrow.
  • Interactive installations with sponsors like Amex.
  • Workshops led by Airbnb employees.
  • 700 dinner parties at over 60 restaurants around LA.

Airbnb Open LA

Ryan Seacrest's Civic Entertainment Group executive produced and creative directed the festival. Just six weeks before launch, Civic tapped Happily in to take their plans cross the finish line with custom web app development and flawless ground operations.

Services provided:

  • Custom web application to manage the real-time assignment and tracking of 16,000 guests across 700 dinner parties.
  • Custom web application to manage the travel itinerary and schedule of events of thousands of Airbnb employees.
  • Oversee the Airbnb teams' command center and ensure.
  • Curation support and talent management to wrangle A-list speakers, ensuring they have a confident and enjoyable experience.
  • Write 100+ page handbook to train and manage the onsite concierge experience.
  • Setup and management of third party app to facilitate onsite check-in for awards ceremony.
  • Facilitate permitting and serve as tier 1 sponsor activation manager during the Lady Gaga concert.
  • Venue logistics to ensure plans for the experiential design, access, and guest security.

Airbnb Open LA

Airbnb Open won several awards, including Best Campaign of the Year.

Happily came out victorious in every area that it touched, bringing a polished and calm experience to the most hot-button touch points of the production.

  • Onsite signup for last-minute dinner party reservations were effortlessly handled in minutes with just a handful of staff due to the solid structure of our app build.
  • The employee event app was praised internally as "better than the third party app for guests".
  • Speakers had an amazing time, amplifying their backstage experience on social media.

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December 30, 2016