Happily Live

AAPI Heritage Month + Podcasting with Janet Lee

Janet Lee drops in to chat about what it is like to work in podcasting, the Asian-American experience for women in the corporate world, and how it is okay to chase happiness over status.

Generally speaking I’ve always gravitated to organizations and nonprofits with a really strong mission. I kind of found that out from a very young age, like in college, that I wanted to do something that was going to make the world less stupid and more empathetic.

Janet Lee, Senior Production Manager, VICE Audio at VICE Media

This Janet Lee is not like other Janet Lees

She has spent over a decade in digital media with a proven track record of developing, producing, and launching high-profile, editorial programs including TED Radio Hour on NPR, WorkLife with Adam Grant and Sincerely, X.

After 7 years with TED Conferences working her way up into different roles, Janet has now found herself in the world of podcast production. She was at Patreon as the Creator Partnerships Lead, and now is currently the Senior Production Manager at VICE. So, Janet knows a thing or two about what makes a successful podcast.

Listen to Janet on Happily Live with Sarah Shewey, CEO and Founder of Happily, and read on for some fast takeaways.

The power of audio content

  • Audio feels intimate and the connections that listeners have to podcasts are deep
  • There is much opportunity for in-depth storytelling, as there are no rules of duration with a podcast
  • Producing an audio piece can be low-cost compared to a video medium, however, a polished, high-quality and professional podcast show still requires more energy, funds and preparation than most of us realise

Some quick economic stats about Asian American women in the US

Employment rates

Asian women reached a 20-year high of 4,827,000 in Sept 2019, however, dropped nearly 17% (that’s a loss of 787,000 jobs) due to the pandemic. This is compared to employment dropping 15% for women and 12% for men in general across America. Asian women's employment has been on the rise in the past 20 years, on par with population growth Graph: 'The Economic Status of Asian American and Pacific Islander Women' via Center for American Progress

Earnings

1.4 million AAPI women in 2019 earned below $15 an hour. It is worth noting that there are wide differences of common occupations among AAPI subpopulations, driven by differences in culture, immigration patterns, generational wealth, and continual prejudices around gender, race, ethnicity, nationality, and language. AAPI women's median annual earnings vary widely by subpopulation Graph: 'The Economic Status of Asian American and Pacific Islander Women' via Center for American Progress

Gender wage gap

AAPI women working full time, year-round earned 85c for every $1 given to their white, non-Hispanic male counterparts in 2019. The gender wage gap varies greatly, with wider gaps for many subpopulations of AAPI women Graph: 'The Economic Status of Asian American and Pacific Islander Women' via Center for American Progress

Unemployment rates due to the pandemic

44% of Asian women over 16yrs who lost their jobs during the pandemic were out of work for at least 6 months as of December 2020. For Asian women 20+ yrs, the unemployment rate in 2020 jumped from 3% in Feb to 16.4% in May. As of Jan 2021 the unemployment rate for Asian women is 7.9%, compared to 5.2% of white women. Unemployment has skyrocketed among women during the coronavirus crisis—and women, particularly women of color, continue to struggle Graph: 'The Economic Status of Asian American and Pacific Islander Women' via Center for American Progress

Are you looking for some new podcasts?

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May 12, 2021

Bikes that Combat Climate Change with Som Ray

How can technology make a daily urban commute super easy, way more economical, and, oh so much better for the environment?

Som Ray drops in to chat with Sarah Shewey, Happily CEO and Founder, about the future of e-bikes, how adopting biking for urban mobility can change the world and what the startup process is really like.

Plus, he introduces us to his startup, CLIP, a revolutionary device that will be a must-have for the urban commuter and anyone wondering how they can help the environment in their daily life.

CLIP Co-founders Somnath Ray and Clément de Alcala Image: CLIP Co-founders Somnath Ray and Clément de Alcala

Som Ray is re-designing the e-bike experience

Having grown up in India, Som understands just how bad air pollution and urban congestion can get. When he found himself living in New York City he decided to start using biking as his primary mode of transport. Biking is awesome for a daily commute. It is way better for the environment than cars and they do wonders for easing traffic congestion. However, biking every day is not always easy. It can get real physically taxing and motivations can wax and wan, so that is where the pedal assist of an electric bike makes all the difference.

As a concept, the pedal assist of e-bikes makes the biking experience easier, quicker and ensures you don’t arrive at your destination all puffed and sweaty. However, e-bikes are not accessible to most people; they are expensive, they are heavy and their value means they often get stolen. Also, as Som points out, most of us already have a bike; personalized, wonderful bikes with diverse designs that reflect us. This is where CLIP comes in.

CLIP is a clean mobility startup that is creating a portable e-motor device to easily attach to any bike, instantly turning it into an e-bike. Founded in 2018 by Som Ray and Clément de Alcala, they want to democratize access to the benefits of an e-bike, and build an option much more low-cost, user-friendly and accessible. Plus, empower urban commuters and city dwellers to take on biking and significantly slash our impact on climate change.

Listen to Som on Happily Live with Sarah Shewey, CEO and Founder of Happily, and read on for more.

It’s Earth Month so here are some stats for you!

By switching to biking, NYC commuters would:

  • save approx. 1.5M gallons of gasoline every year
  • eliminate approx. 12,900 metric tonnes of Co2 emissions every year

The Co2 emissions of transport in NYC are:

  • Gasoline Car = 251.0g Co2 per passenger km
  • Bus = 28.0g Co2 per passenger km
  • Tesla model 3 = 46.7g Co2 per passenger km
  • Subway / Metro = 36.4g Co2 per passenger km
  • CLIP & bike = 1.52g Co2 per passenger km

CLIP Promotional Shot Image: CLIP prototype on urban bike

Hungry for more?

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April 28, 2021

How to Support Diversity in the Workplace with Zoe Moore

We’re revisiting a Happily Live that discusses an issue we are enthusiastic about; representing diverse voices and fostering inclusion.

As part of our core values at Happily, we are actively dedicated to diversity in the workplace and all Happily events, as well as reinvesting in local and forgotten communities. This chat provides some practical advice and insights that all of us should listen to and be reminded of.

Black woman at Cloud Gate in Chicago with Equality text on back for t-shirt Yes kindness. Yes peace. Yes Equailty. Yes Love.

Chiriga "Zoe" Moore joins Sarah Shewey, Happily CEO and Founder, to chat about diversity, equity and inclusion in the events industry and how companies can be more intentional in their hiring practices.

What I see in the MICE industry - or what we call meetings, incentives, conventions, exhibitions and even local events that happen - is there is a lack of supplier diversity. So when you’re looking at the different venues, and the different professionals, speakers, and panelists, or chef and DJs, there isn’t diversity amongst those businesses that we go to.

Zoe Moore, MS, CDP

Zoe Moore is a powerhouse

She is an Army Veteran and a Certified Diversity Practitioner with an M.S. in Hospitality, Recreation and Tourism. Zoe engages with leaders to operationalize DEI assessments, resources and strategic action plans, and is an advocate for supplier diversity to encourage economic empowerment and sustainability.

Zoe is a former Event Resource Broker at LB Alliance, an event resource group that supports underrepresented professionals in the MICE industry. She is also the Co-Chair of the Diversity and Inclusion Committee for Meeting Professionals International (MPI).

She co-founded CADAZO Consulting Group, a women and minority owned business that is evolving the meetings and events industry through DEI dialogue, coaching, workshops. She is currently developing courses, content and workshops to contribute to the 2030 Agenda and the UN Sustainable Development Goals.

This Happily Live is an oldie, but a goodie. To hear all the expert knowledge, watch Zoe in discussion with Sarah Shewey, CEO and Founder of Happily, and read on for some quick advice.

Some key notes and tips from their chat for businesses wanting to address and strengthen diversity, equity and inclusion in their workplace

Go local to support urban sustainability

If you’re putting together an event and will be needing to hire supporting staff, entertainment, catering, performers - whatever it may be - prioritize finding and supporting local talent.

You’ll go into a city and they’ll use national brands. A national company will come in. They will get paid and they’ll take their money right on out. But if you bring local businesses and freelancers, like Happily does, into those events, they make money, they spend it locally and then it does something I call ‘toughen urban sustainability’. Strengthen that local community because they’re part of these events that are happening and not excluded from them.

Zoe Moore, MS, CDP

Know your current workforce so you can set realistic goals

Do an honest and complete survey of the current demographic and diversity of employees. This detailed assessment will allow you to understand the relevant benchmarks you may need to set, any goals you may want to meet, and what areas you may need to focus on.

You have to acknowledge what the landscape of what the workforce looks like.

Zoe Moore, MS, CDP

Assess the inclusive atmosphere of the workplace

Hiring a diverse array of employees is not sustainable if the working environment they join is not inclusive. Only by actively fostering a culture of belonging can a business allow their staff to feel comfortable and let their diversity shine through and their voices be respected. That is when true representation, diversity, equity and inclusion happen.

Now you have to identify ‘what am I gonna do to make my organization or this place inclusive?’ because a lot of people are working backwards. They’re like ‘okay we want diversity. Hire this person. Hire that person’ and they get into the environment and it’s not inclusive and there is no upward mobility so the effort becomes stagnant because you have a high attrition rate.

Zoe Moore, MS, CDP

Be intentional with your hiring process and go to where the people are

Businesses have to be committed to diversifying staff, and not expect a diverse group of candients to come to them. Based on your goals around DEI, you need to be intentional by going into the community and places in which those underrepresented voices in the company can be recruited.

As you begin to hire it has to be intentional. You cannot post something on LinkedIn and say ‘hey, we’re hiring’ and expect people who have never seen your company as diverse or making any true effort. You have to be intentional. Go to the HBCUs [historically black colleges and universities]. Go to neighborhoods. Go to the community centres.

Zoe Moore, MS, CDP

Are you fascinated by this topic?

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April 21, 2021

Friendships in the Age of Loneliness with Smiley Poswolsky

As fundamentally social beings, we humans are at our best when we are experiencing meaningful and fulfilling connections with those around us.

We all think we know what loneliness is. However, in this digital age, we are experiencing a particular type of loneliness that started long before social distancing, lockdowns, and the isolating year that was 2020. Friendships are the answer to happier, healthier and more productive lives both at work and outside of it. So, why hasn’t the average American made a new friend in the last 5 years? And why is only 4% of our time spent with our friends?

Adam Smiley Poswolsky connects with Sarah Shewey, Happily CEO and Founder, to chat about the loneliness epidemic we’re currently living through, as well as his latest book Friendship in the Age of Loneliness: An Optimist's Guide to Connection.

The definition of loneliness isn’t how many followers you have, or friends you have on Facebook, or how active your social life is, it’s actually the disconnection between what you want to be feeling in terms of connection, and what you actually feel. It’s that gap. It’s that subjective gap.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

Hero - Smiley Poswolsky

Smiley Poswolsky is a millennial workplace expert

He helps companies attract, retain, and empower the next generation. As a prominent keynote speaker, Smiley inspires and guides thousands of professionals on how to be more connected at work and why those social bonds are fundamental. He has addressed companies and organizations such as Google, Apple, Facebook, Unilever, Deloitte, and Stanford University Graduate School of Business.

Smiley has advised heads of state and foreign leaders about millennial talent, multigenerational engagement, and fostering belonging in the digital age. He has also spoken in front of 50,000 people in 20 countries, and his video ‘Refusing to Settle: The Quarter-Life Crisis’ for TEDx Talks has over 1.5m views.

In 2017 he launched The Women/Womxn, BIPOC, and Inclusivity Speaker Initiative, which has grown to over 4,000 members. Its goal is to increase opportunities for women and other underrepresented keynote speakers, as well as ensure that they are paid competitively.

He is the author of 3 inspirational books, The Quarter-Life Breakthrough: Invent Your Own Path, Find Meaningful Work, and Build a Life That Matters (2014), The Breakthrough Speaker: How to Build a Public Speaking Career (2018), and Friendship in the Age of Loneliness: An Optimist's Guide to Connection (2021).

For all the enlightening insights you must listen to Smiley on Happily Live with Sarah Shewey, CEO and Founder of Happily, and you can also read on for a super quick summary.

Some takeaways from their discussion

Loneliness is an epidemic

For the past 20 years our daily lives have been fundamentally changing along with the rise of technology. A shift in how we socialize has happened, and it no longer prioritizes in-person, real life, regular meetups with like-minded people in your community. Loneliness has grown along with this shift. 80% of Gen Z’ers, 70% of Millennials and nearly two thirds of Americans (of all ages) are lonely.

We used to have bowling leagues, we used to meet up with people at the local church, or the VFW, or the town hall, or these Elks Clubs, having kind of these neighborhood-based places where you would just see people and regularly talk.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

Our current relationship with social media is not healthy

The ability to connect with like-minded people that technology has allowed us is truly wonderful. However, we need to be more conscious of how we use it. Only when we use social media as a facilitator can it enable us to nurture or create friendships. Think of it more as a wayfinder; the means in which you can easily find direction, to organize and meet up for conversations and interactions in real life.

Social media can contribute to your wellbeing, but if it’s just the end place, if it’s just like ‘I’m on here and I’m on here’ and I never get off the hamster wheel, it’s really really unhealthy for you.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

We all need a work-wife, work-hubby or a best friend at work

If you have at least 1 close friend at your workplace, you will be 7x more engaged. Friendships in the workplace are so important, especially as we increasingly use technology more and more to communicate and collaborate. Casual conversations as you both make coffee in the staff kitchen, or exchanging ‘good morning’ smiles in the hallway is something we are experiencing less as the world moves away from traditional office spaces.

Here are 3 simple tips for companies and employees to encourage that all important social spirit in the digital space:

1. Enable moments for people’s uniqueness and individuality to shine through in conversation. For example, spend the first 10 or 15 minutes of a Zoom call just chatting before getting into the meeting agenda.

Allowing people to bring their full selves to work, allowing people to share who they are, allowing people to have these moments talking about their hobbies, their passions, things that they’re working on, so people get a sense of who their colleagues are.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

2. Don’t shy away from smaller sized and more personable conversations and meetings.

I also think facilitating more one-on-ones is important, it’s hard to develop a best friend when you are 20 people on a Zoom.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

3. Celebrate each other and lift each other up. Everybody feels good when they feel seen, heard and appreciated, and as a result, the team as a whole will feel more connected. There are even platforms such as tribute.co that have made it super simple to create a collaborative video montage.

Affirmation and celebration and praise is really important especially right now during the pandemic. Feedback is always important, but right now having channels where people can give praise, give gratitude, celebrate their people is really remarkable.

Smiley Poswolsky, Millennial Workplace Expert, Keynote Speaker, Author

Are you fascinated by this topic?

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April 14, 2021

The Business of Belonging with David Spinks

The era of businesses powered by community is here and we are excited by its potential.

David Spinks chats with Sarah Shewey, Happily CEO and Founder, about what makes a community-driven business as well as his new book The Business of Belonging: How to Make Community your Competitive Advantage.

A sense of belonging, connection, shared purpose, feeling like you are connected to a group of people. And that’s the foundation of this work, you need that, that’s the fuel that makes it all work. And businesses are starting to become aware of that and make community a really core value for both internally - how do we make employees feel like they belong - and then externally - how do we make customers, partners, investors feel like they are all connected and they belong.

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

David Spinks is a rockstar in the community-driven business movement

As a 3x startup founder and an experienced community leader, David has spent a decade advising and training hundreds of organizations (such as Google, Facebook, and Airbnb) in community strategy. Simply put, he is an expert on the intersection of community and business.

In 2014 he co-founded CMX, an international hub for community professionals to support each other through education, and events. Bevy, an enterprise software to power community-driven events, acquired CMX in 2019. David now serves as the Vice President of Community at Bevy to assist companies launch and scale event-driven community programs.

David is now an author with the release of his book, The Business of Belonging, How to Make Community your Competitive Advantage, which is the #1 New Release in Direct Marketing on Amazon! He shares all he has learnt about what makes a winning community strategy, from the fundamental concepts to practical engagement techniques.

For more on his book and for all the expert insights listen to David on Happily Live with Sarah Shewey, CEO and Founder of Happily, and read on for a quick summary.

A few fundamental notes from their chat

There is a difference between building an audience vs a community

Instead of constantly explaining or showing the value of your business or product to people, a strong community will allow members to create and share that value for you.

Traditional businesses have always been about marketing and building an audience and to build an audience you essentially just help people, you create value, a product, something that they consume. To build a community you help people help each other. You create spaces and platforms for them to create value for each other rather than you, the business, having to create all the value for them.

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

Success lives where business and belonging overlap

The sweet spot to build a community is the place where the value to the business and the value for the members balance. It is the space where they overlap that opportunity and success can be found.

If you go into building community and you are only optimizing for profit you’re not really focusing on how you serve members and really give them a true sense of connection and belong and value, then your community is not going to have engagement...

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

Have clear business objectives for your community

By their very nature, a community grows towards a level of self-sustainability. Starting with a solid foundation of business goals for the community, and a clear understanding of the ways in which you want community to benefit the business, is essential in knowing how and where to guide this ship once it leaves the dock.

If you only focus on creating engagement and you’re not starting with an understanding with what is the business objective you’re trying to drive, how it will ultimately result in ROI, you’ll end up having a community that is engaged but you can’t justify the investment, you don’t know what the return is…

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

Some stats and figures for you

  • Companies with a Vice President of Community have grown to approx. 50 - 100 around the world
  • Globally companies with a Chief Community Officer role have grown to approx. 10
  • Only 12% of community teams feel confident in their ability to measure the business value of community
  • 88% of communities have at least one dedicated community manager
  • 86% of business say community is critical to their mission
  • Community saw more investment through the COVID-19 pandemic with 56% of companies now viewing community as more essential

Have a framework to calculate the ROI of community

Being able to clearly see the value of your community to your business will give you the confidence and information you need to justify and invest more in it. Although gathering these metrics can be tricky, David has developed a framework he refers to as The SPACES Model; Support Product Acquisition Contribution Engagement Success. He dives deep into that in his new book, and has a summary here via the CMX website.

Virtual events are considered more valuable and powerful than ever before

Largely due to the pandemic, virtual events are a format that both companies and participants are now more comfortable with. Businesses have seen the lasting benefits of virtual events; they are highly scalable, they are more affordable, more people can be reached, it has much greater accessibility, and they can be held more frequently than in-person events.

I think virtual events themselves are here to stay because they provide a really scaleable balance to the very time and cost intensive in-person events.”

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

Hybrid event programs will become more popular

Moving forward event programs for communities will be a mix of virtual and in-person events. There will always be a certain sense of magic that happens when a group of people meet in the same physical space, and so, in-person events are important to communities. Ideally the yearly events calendar for a community would have some events as 100% virtual, and others as 100% in-person.

The reality is that virtual tools do not give you the same sense of proximity, connection and serendipity that you get in-person.

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

David is sceptical of hybrid events

The idea of a hybrid event that simultaneously creates an equal sense of connectivity for both the virtual and in-person participants is not something we are likely to see a rise in. They are really two separate events happening at once with two separate experiences for those participating. If the goal of an event is to nurture connections between members, it is ideal to separately utilize the strengths of in-person and virtual events.

[A hybrid event is] a lot harder to do than people think, it’s a lot more expensive to do than people think, it’s not an ideal experience for people because people who are watching online generally just feel left out from the in-person experience, people in-person feel overwhelmed by all the online people and they just wanna talk to the people there in-person.

David Spinks, Co-Founder of CMX and Vice President of Community at Bevy

Would you like some more?

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April 7, 2021

How to Build a Mighty Strong Community Online with Gina Bianchini

Building a community online is a craft. Its many moving parts should fold and flow together to create a structure that supports, uplifts and serves each one of its members.

Gina Bianchini, an expert on network effects, chats with Sarah Shewey, Happily CEO and Founder, about what makes a community thrive online, the changing nature of communities in the digital space and how to reframe your approach to building a community for your business.

I define community very narrowly… which is; are you creating the conditions by which people can meet and build relationships with other people? Think about it as member to member connections.

Gina Bianchini, CEO and Founder, Mighty Networks

Gina Bianchini is a pioneering woman in the tech space

She is CEO and Founder of Mighty Networks, a flexible web platform that ‘brands with purpose’ can use to embrace and nurture their community via online courses, events, memberships and subscription content all in one spot. Their mission is to guide in a new era of digital businesses that are built on the power of community.

The precursor to Mighty Networks was the pioneering social networking website, NING, which Gina co-foundered with Marc Andreessen in 2004. NING is a platform which allows an online presence and community to be built from the ground up.

For all the juicy expert knowledge listen to Gina on Happily Live with Sarah Shewey, CEO and Founder of Happily, and read on for a quick summary.

Some inspiring takeaways from the chat

Be the ultimate dinner party host

Think about building a community like hosting a dinner party. Not all your guests know each other, but you know all of them. You know what they have in common and what makes each one of them amazing human beings. So as the ultimate host you would carefully craft an environment in which organic conversations can be fostered, in which your guests feel comfortable and especially in which connections can grow independently of you - so the party can continue even while you step away into the kitchen to check on dinner.

What is our ultimate goal? It is to create a community or a network of people that gets more valuable to every member with each new person that joins and contributes and we are gonna use many different tools in our toolbox to make that network as valuable to as many people as possible.

Gina Bianchini, CEO and Founder, Mighty Networks

Social media is for gaining followers, not for building interconnected communities

Platforms such as Instagram and Facebook are, as Gina describes, ‘moving in the opposite direction’ to building communities. They are certainly powerful digital marketing tools and important for brand awareness. However, they are mostly one sided conversations without much significant relationship building happening. If your business goal is to build a thriving community, social media platforms are wonderful tools in your box, but they are not the best ones for this job.

So if you think about DMs and the fact that you have Stories and DMs, that’s actually, ‘I talk out at you, you talk back at me’, but nobody's meeting or building relationships with each other. The comments sections, people continue to try to build communities in comments sections but the reality is, it’s really hard.

Gina Bianchini, CEO and Founder, Mighty Networks

A simply recipe for a mighty powerful community

All successful communities, as Gina explains, have cultivated the same sort of environment and culture. Here are some common threads:

  • People feel part of something bigger than themselves
  • There is an overarching common goal or objective
  • Everyone is learning something new together
  • It is a safe space and a support network

Communities are built online before they can also be successful in the real world

A community with intention blossoms in the digital space, and in-person events are just another way for members to connect with each other. By saying ‘online community’ we are focusing on ways in which a community stays connected and interacts in the digital space, inbetween or in spite of real life events. When you focus primarily on the online interactions of the community you are cultivating lasting connections by establishing strong patterns of communications for long after an in-person conference or event has passed.

When you’re thinking about a conference you are better off thinking about how you get people before they come. Before they come. The energy around joining something online that is digital, is before the event, not after.

Gina Bianchini, CEO and Founder, Mighty Networks

Did something spark your interest?

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March 31, 2021