Images via Instagram @feleciafierro
She is a performance-driven, tech-savy, passionate events professional with over 14 years experience. From trade shows to executive retreats and weddings to galas, both digital and live - Felecia can produce it all!
I would have to say how to build a network and knowing when to use it.
I'm a creative, so of course! Outside of owning a creative events company, I also dabble in photography.
I love that despite us being in a pandemic, virtual events has enabled people to continue to come together - which we all crave! And as a bonus virtual events allow people from all over the world to meet in one place from the comfort of their own homes.
I have been with Happily for about 4.5 years. I have extended the types of events, managing onsite for a festival and adding speaker prep and management to my skill set as well as producing many virtual events over the last year.
As cheesy as it may sound, I'd have to say all of them! It is truly an honor to be trusted to help a company grow its brand and be able to deliver a high-quality experience for attendees. I will say the wedding I produced for a Happily client does hold close to my heart as I was able to build a personal relationship with the couple and still keep in touch with them today. We do tend to have the best clients!
Image: Screenshot of Felecia as a Happily Backstage Manager with Stacey Abrams and Gary Stewart for the 2021 Startup Grind Global Conference.
My home office style I would describe as clean and chic. Lots of clean lines with pops of color and overly organized! I'm a planner so it no surprise there! Working on a Happily event the day starts with lots of coffee as I run through the run of show and double-check the flow of the show. Then it's snack prep and go time! I always end with a giant thank you to my supporting team because without them I can not produce a great event!
I had already started to include a virtual component to events I was producing. However, COVID was a major push to go all digital. Producing a digital program is much like producing an in-person event. However, there is an element of surprise as to when speakers will show up and the quality of internet connections, lighting, and sound that you just have to be ready for. Plan for the unexpected and always have 3 backup plans on the ready and if all else fails be ready with a video to run!
Without a shadow of a doubt my daughter! She is a sassy 16-year-old with a giant smile and proves to be my motivation day in and day out. And also coffee!! :)
Tune in to Coffee O’Clock every Tuesday 10am PST as Sarah Shewey jumps on Instagram Live at @teamhappily, to give a quick update on all things Happily and chat with one of our Happily specialists. Here is a playback featuring Felecia from Tue 27th, April.
Depending on the event and the requirements, streaming engineers could be in charge of the main broadcast, or simply a breakout room.
As you are responsible for building and giving life to an event, so many of the tiny little details are in your hands, and it could mean make or break to the success of the event. From the correct Zoom settings, the video quality, audio sync with the livestream, and the exact timing of all the motion graphics, videos, presenters ect. into the broadcast. Every little detail needs to be checked, and then checked again.
We recommend an ethernet connection (not wifi) to maintain a steady bitrate throughout the livestream. A 'bitrate' is the quality of the video and/or audio being uploaded to the chosen platform, and it is so important. Your internet speed will determine what bitrate options you have. Platforms such as Ookla Speed Test will tell you what your current internet speed is.
Streaming through OBS is resource-intensive, and can be really hard work for a computer, or laptop. If your computer crashes, that would be disastrous for the live event. So, having a reliable desktop computer than can easier handle a complicated livestream with multiple programs running is e-ssen-tial.
The ROS (run of show) is basically your step-by-step, second-by-second manual of the livestream, and is your everything. In broad terms, your job is to follow the ROS to the T, and bring it to life. So, knowing, studying, clarifying and asking questions about the ROS of the event is crucial as a streaming engineer.
Images via Instagram @jayco_tv
With over 10 years of experience at the intersection of major media, live-streaming, and technology, Alex prides himself on his versatile skill set. He describes as someone who is able to adapt to almost any need within the rapidly increasing industry of virtual event production.
I like to think, and have been told, my greatest skill is improvisation and adaptability. It may sound silly but it happens a lot with tech! Feeling like I just pulled a Doc Brown and seeing three computers come together and work in tandem, with wires hanging from my ceiling and threading over my room because that's just how to get the best quality... well, it appeals the 7 year old in me who always wanted to be a mad scientist.
I'm actually a talent manager! I have an agency partner in LA who has some really cool TV clients while I focus on finding social media creators that have the potential to make it in the traditional acting world (with some training, of course), and I help them curate their content to grow in a direction that'll help them make that transition. I also occasionally am a casting producer for various gameshows when they need me, like Match Game, Game of Talents, and The Hustler!
For me, it's the vision of where this can lead. In my mind, genuinely 90% of live TV could be produced remotely. It would make the industry so much more accessible for aspiring talent and crew, and it would make it so much more do-able for people who don't want to "move to Hollywood for the dream!" sort of thing. With my setup now (thanks to Happily) and the stuff I've played around with alongside Chris and JC, it's something I want to champion to the industry: Why even use a studio for more than the main talent if anything? It's cheaper, MUCH more environmentally friendly, and allows for far more eager minds to be a part of the team.
I was brought over by a friend of mine, Brielle. She's a Happily stream engineer pretty often, too. I used to stream on Twitch as a hobby (But secretly hoping I'd be Twitch famous, of course) and she was like 'Hey! The DNC needs livestream people'. and I'm just not the kinda guy to ask questions, and just said 'okay I'm down'. Best decision ever.
I think it would be the Startup Grind summit. Working three days back-to-back at roughly 14 hours each... that brought me back to being on-set... but from the comfort of my own desk. I loved every minute of it. And what a cool event to be a part of!
I'm someone with pretty severe diagnosed ADHD, so I have a pretty strict routine with myself so I don't get distracted and can stay on track. Every morning I wake up and steam 4 eggs, make a piece of toast, and air-fry 6 strips of bacon. Then I go down the street to my local coffee shop and get a Lucky Charms latte. Only the healthiest. On Happily event days, since I live in a Tiktok Content House that I manage, I make sure to announce to the house that it's an "on-air" day and everyone has to be quiet between X-Y hours. Then I get set up on my PC's and get ready for the show.
Image: Alex's monster set-up!
The transition kind of came by force with COVID. I was an events manager for a tech startup until Feb of 2020, then, well, we all know what happened next. Fortunately, my love of streaming and tech made it very easy to transition, since I was already using the tools that we would end up needing.
For advice... hmm... I would say try to be tech-forward. I know that sounds a bit generic, but what I mean by that is to really be aware of technology and learn as much of it as you can. This space is going to stay here and only continue to grow with time. And tech can be very hard for some folks to understand, but honestly, you can learn just about any of it on YouTube. If there's something you want to learn or don't know, take the 15 minutes to watch a video on YouTube that explains it. I promise it'll come in handy.
I am happiest when I'm outside adventuring or entertaining people via performing arts. Living in Arizona, one of my hobbies is exploring abandoned gold mines. (Don't try this at home) and there's something about the Indiana Jones feeling that brings me a special joy. As for acting and entertaining, it comes in all forms. If I have anyone laughing, I'm doing what I'm meant to be doing! Daily for me is my mom. She's had such a life of trials and tribulations that her strength inspires me every day to keep going and anything I can do to make her proud brings me daily joy.
Tune in to Coffee O’Clock every Tuesday 10am PST as Sarah Shewey jumps on Instagram Live at @teamhappily, to give a quick update on all things Happily and chat with one of our Happily specialists. Here is a playback featuring Alex from Tue 20th, April.
She has a powerhouse work-ethic backed by organization and a passion for music. She specializes in being able to keep projects on track, connecting the dots, and finding creative solutions. Kat prides herself on her ability to plan for the unexpected and integrate philanthropic thought into business.
Being able to prepare for situations with a solid plan and pivot when things change!
I absolutely love camping, hiking, exploring, and traveling.
I love being able to have less impact on the environment and climate change through virtual events. I also think virtual events allow for more collaboration from people who are across the country and around the world.
I heard about Happily from a friend who I worked on a few events with and decided to join the team because the events that Happily produce truly make an impact.
I worked on 826 Valencia's Fundraiser and it was by for the most memorable one. It was my first event with Happily and I thought it was amazing to see people who were all great at their craft come together to help support a non-profit who is amazing at what they do.
I transitioned to virtual events due to the pandemic and the need to continue to work and bring meaningful connections to people. While virtual and in-person events are very different, they also have a TON of similarities. I found the best way to transition was to dive in head first, do the research, trust my gut, and listen to experts around me. Just do it and make sure you have good internet.
Connecting people and giving back makes me happy! I always try to make sure I check in with the people I care about and help out those around me when I can.
Tune in to Coffee O’Clock every Tuesday 10am PST as Sarah Shewey jumps on Instagram Live at @teamhappily, to give a quick update on all things Happily and chat with one of our Happily specialists. Here is a playback featuring Kat from Tue 13th, April.
Hiring a solid video editor is a make or break position for the success of your event.
Kari Mulholland, Producer, Happily
They make aesthetic and creative decisions that will greatly impact the internal workflow, the final outward-facing product and the lasting entertainment value of the event.
As they are usually only in the early pre-production stages of an event, their actions will affect the rest of the production team. The Video Editor’s understanding of the creative and technical flow of the team after they are no longer actively needed, will ensure that the video files can be easily utilized and understood by various team members down the pipeline.
You are editing a video to represent a client, or company, or brand - so you must stick closely to their established brand guidelines and graphic line. Although there is always room to add your own creativity and flair, it must be consistent with the client’s brand styling and overall aesthetic.
Your edited video files will be handled by many other team members and roles. Having all your files and exports well organized and correctly named will ensure there is no confusion or headaches caused by them down the production pipeline.
Remember that video editing is not just cutting several shots together in random order. It's telling a story. No matter how ‘simple’ a video edit may seem, finding a way to bring emotion and entertainment through building a narrative is what makes an engaging experience.
I have more than 6 years managing Event Production from experiential events, pop-ups, and major conferences. I oversee the day-to-day logistics of everything; production from behind the laptop to the event site. I have also successfully launched a drive-in theater in August 2020 as the Production Director.
I am high energy and all smiles! In life, and at work, I am exceptionally good at spreading a positive vibe and keeping the energy up in the room!
I am also a Group Fitness Instructor! I have experience teaching HIIT, Circuit Training, and leading youth dance fit classes.
I enjoy how virtual events have the same capabilities to keep audiences engaged with main stage events that have breakout sessions various rooms for participants to join, and the ability to have direct interactions with participants through video and chat features. Virtual events allow companies to have these intimate interactions with their participants that they may not have had at all at an in-person event.
I heard about Happily through an internet search and signed up right away! I loved the idea of joinging a network of indusrty peers! We all share the same interest to create and produce rockstar events all year long!
The Doordash event was most memorable for me. I had the opportunity to Manage one of the rooms available for participants to join during the event. The talent for the room was also a fitness intructor and we had such a great time woring together building the run of show (RoS) and creating engaging cues and talking points to execute during the event. I loved seeing it all come together once the event was live and the particpant response was really great!
I work in my living room and usually open the patio door so I can pretend I am outside! And typically once I open my laptop in the morning, it stays open for most of the day! When working on a Happily event I really don't have too much else going on, I even turn off anything else in my house that uses wifi, to be sure I am operating at the best speed for the event.
2020 was a crazy year, and really forced people to make unexpected changes. I was one of those people, I had never thought I would be working in the virtual event space, but when the opportunity came about, I knew it was something I could succeed at. I had a lot of experience working Zoom and online platforms and was anxious to try something new! For anyone who is thinking about getting into virtual events, PLEASE go for it!! There is so much to learn and many new experinces to have that are just as fulfilling as in person events!
In my daily life, I find happiness in FOOD! Seriously, a hot bowl of Raman or crispy brussels sprouts truly bring me pure bliss!!
Tune in to Coffee O’Clock every Tuesday 10am PST as Sarah Shewey jumps on Instagram Live at @teamhappily, to give a quick update on all things Happily and chat with one of our Happily specialists. Here is a playback featuring Tiffany from Tue 6th, April.
Understanding where we might encounter variables that don’t necessarily fit our plan and how to navigate them and communicating that; I think adaptability is one of the biggest things we need on a project like this.
Arthur Kozlovski, Associate Producer, Happily
An Associate Producer is added to a broadcast team when the event has 5 (or more!) breakout rooms. They work closely with the overall Producer, leading the ROS of the Breakout Rooms and managing all staff involved with the Breakout Rooms.
Be open to feedback, listen to your team and be flexible to how things are approached. In the video interview above, Arthur expands on this idea and explains why it is so important as an Associate Producer.
More often than not, no two breakout rooms are the same. Have a baseline set of requirements for all the Breakout Leads, but also customize directions based on the experience (eg. a panel discussion vs a cooking class).
As the buffer between the Producer and the Breakout Leads, constantly check-in to make sure that everyone has the knowledge and direction that they need.
Seek and fill any holes in the Breakout Leads’ understanding of the ROS, altering your own instructions to ensure they have all the guidance they need.
Overcommunicate. So if you have any questions, ask them early and ask a lot of questions - no one at Happily gets mad if you ask too many questions. It’s always better to be overprepared.
Kevin Rabinovich, Clock and Timekeeper, Happily
During a Happily broadcast this role is referred to as the clock, but in a breakout scenario it’s the timekeeper. Tasks vary slightly between these two settings, which Kevin explains in the interview above.
You’ll need the Open Broadcaster Software (OBS) and the My Stream Timer app. Both of these programs are free to download.
Consider setting up a one-on-one with the producer or livestream engineer (eg. there may be a particular speaker they anticipate will go over time).
Fully customize and add slides for a Happily virtual and/or speaker based on notes from the producer, or any issues you anticipate. (eg. adding an additional slide to gently nudge a speaker into the next item).
Even before a team Happily rehearsal, go through the full ROS on your own. This will help you anticipate any problems, ensure your tech is good to go and ultimately that you come off as the professional that you are.
Sarah: Camille, can you introduce yourself, where you work, your role, and what kind of events you are organizing right now?
Camille: Sure! Hi, my name is Camille White-Stern, I am the Executive Coordinator at Splash which is an event marketing software company. My role is unique. I am sort of like the right hand to the CEO, so I work very closely with him and the rest of our executive team, and I also plan a ton of events. I plan events for our team - their internal events like our all-hands, cultural events, our annual offsite holiday events; and then I also get to work closely with our marketing team and produce events for our customers. I work with sales sometimes to produce events for prospects that we’re targeting. And a lot of the events that I’ve been planning recently are workshops, they’re webinars, and sometimes it’s just a party, just to party, kind of virtual events. So kind of all over the map. But the goal of these events is really just to create human connection, especially in this time. We are all working from home in quarantine, so it's been really interesting to navigate the virtual event landscape during this time.
Sarah: And can you tell us a little bit about… when do you use Happily to help you with your event?
Camille: So, I have learned that I just need to reach out to Happily as soon as I know what the next date is for my virtual event. I am reaching out to Happily and I am securing them as my tech support. The reason that I love working with Happily, and using them as tech support on my virtual events, is that it really just gives me one (or sometimes more than one) less thing to worry about. As an event planner we all know it can get crazy, and navigating virtual events is something new for me. So, to be able to have Happily on these events with me, and providing just invaluable tech support really takes a lot of the stress and anxiety out of planning and execution of events for me.
Sarah: Awesome! Can you tell us a little bit more about… what are the things like Joy does for you that is a really big help? Just describe a little bit more in detail what you’re delegating.
Camille: So, Joy is amazing. Joy is on the Happily team. Working with Joy, she basically works with me as a sort of like a technical event producer. So she’s, right off the bat, asking important questions and helping me figure out... ok, you know I’m obviously gonna tell her what the format of the event is going to be - but she will then walk through and make sure she has a clear understanding of the run of show for me.
If we have to figure out any cues for breakouts, or for launching poll questions in Zoom, (we use Zoom a lot at Splash for our virtual events but there’s a ton of other great tools out there). And Joy is... she knows so much more about Zoom and how to produce a successful event on Zoom, that it just takes a lot of time out of the planning process for me. If I have a question, I can just slack Joy and say “Hey Joy! Is it possible for us to open up 30 breakout rooms in a second breakout, but only 5 breakout rooms in the first breakout?”. So, whenever I have a technical question I can go to Joy or the Happily team.
And in terms of executing the event - once Joy has gotten this very clear rundown of the event not only for the content side but the technical side - then during the event, she is in constant communication with me. If things need to change on the fly, she’s just adapting and adjusting immediately, which, you know, happens a lot in events.
Before the event, she’ll send me a recap... We do a tech check - a rehearsal - to make sure everything is working, we test all the settings. She’ll send me a recap - very detailed, so that I can review it and confirm, or I have the opportunity to say “actually we’re gonna change this thing in the run of show.”
And then after the event, she always offers the opportunity for me to get my feedback: what went well, what could be better for next time, we can do a debrief if there’s any major issues that we really need to investigate. Even if I don’t ask, Joy is going to follow up and say “Hey, I realized why we had some difficulties with breakouts in the last event. It's because these people joined the Zoom, and they left the Zoom, so they didn't have an assignment to a room.” So just having that extra level of insight and support, and just the detail-oriented work that Joy does is… it’s just unmatched. I honestly don’t want to do virtual events without Happily!
Sarah: We love you! For our last question: what kind of events or what kind of customers, or maybe both, do you think should consider using Happily?
Camille: Seriously everyone. If it’s a meeting, you might not need tech support. But if you are planning a virtual event - even if it’s on the smaller side and you only have, you know, 15 to 20 people - it’s just really nice to have Happily’s support on a call, because like I said, you can focus on the content and engaging with the attendees, while Joy (or someone else from the Happily team) is focusing on making sure your event is still running smoothly. And like I said, if anything pops up, I can slack Joy on the side and ask her to look into something for me, or if she notices an issue she’ll reach out to me and bring it to my attention.
I really think no matter the size of your virtual event, no matter the size of your company or your team, you want to have tech support, and I think Happily just provides the best support out there.
And, I also can’t stress enough: running a virtual event is so different than an in-person event. In the past, I was able to execute events sometimes entirely on my own, with no support - but it would really be impossible for me to execute a virtual event on my own, without support. I can’t play host and - let’s say we have the waiting room enabled - I can’t admit attendees, and be present to welcome guests and make sure I’m checking them in on my Splash app, and things like that. So you know like I said, regardless of the size of the event, I really think you need to have one dedicated tech person - and Happily provides that. So why would I go anywhere else?
Sarah: Awesome! That would be it, unless there’s anything else that you feel like you wanted to mention?
Camille: I mean, you tell me what you want me to say and I’ll say it. I will literally sing your praises from the mountain tops!
Sarah: That’s it. I think that’s great. We love you. Thank you so much. Thank you so so much for using us. We just love helping you and your community honestly, and, like, Joy is in the video but she’s like, “Camille is so great!” So, truly, we love working with you. So thank you!
Camille: The feeling is mutual and hopefully this is a long long partnership.
Sarah: Yeah I know, looking forward to it. So thanks again, Camille.
Camille: You’re welcome.
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